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Episode 45: Joe Louis. Part 8: The Greatest Individual Season in American Sport history: “The Hype Train” Having signed a contract with Mike Jacobs, Joe Louis and his retinue embarked on the plan which would see him rise to a level of superstardom unknown to any previous American of color. In today’s episode, Jamie and Charles explore the hype campaign that swept through the newspapers and the incredible moment which began the Joe Louis mania of 1935.
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